Prof. Rao Unnava

Dean, College of Business, University of California – Davis

Prof. H. Rao Unnava’s research focuses on issues related to brand loyalty, consumer response to advertising and sales promotions and consumer memory. His work has appeared in the Journal of Marketing Research, Journal of Consumer Research, Marketing Letters, Personality and Social Psychology Bulletin, Journal of International Consumer Marketing and Advances in Consumer Research. He is on the editorial review boards of the Journal of Consumer Research.

Unnava’s teaching experience includes courses at the undergraduate and graduate levels, including marketing management and strategy, marketing research, consumer behavior, promotional strategy, human memory processes and international marketing. He was named Outstanding Undergraduate Teacher by the American Marketing Association in 1997.