Our approach to business transformation is based on our internationally recognized work at every level of a three-level framework.
Levels of Business Transformation
The great challenge of business transformation is that it requires changes at multiple levels of the organization. At least three levels of change are important, with Level 3 being the deepest and most long-lasting. AIM and its sister organization, Innovastrat, Inc., have worked with companies at all three levels of change:
These are changes in business strategies and structures
These are changes in business capabilities and culture
These are changes in mindsets and beliefs
Level 1: These are changes in business strategies and structures, typically directed at one or more aspects of the company’s business model and processes. Our award-winning work on sustainable innovation (“Why Sustainability is now the Key Driver of Innovation”), published in the Sept 2009 Harvard Business Review, and on collaborative business models (“The Collaboration Imperative”), published in the April 2014 Harvard Business Review, are examples of changes at this level.
Level 2: These are changes in business capabilities and culture, typically directed at managerial skills and organizational norms. Our work on organizational identity and culture (“Connecting Heart to Head: A Framework for Sustainable Growth”), published in the Winter 2012 Stanford Social Innovation Review, and cois an example.
Level 3: These are changes in mindsets and beliefs, typically directed at the individual’s sense of self and their ability to be entrepreneurial, creative and self-directed.. Our book on beingful leadership (“Two Birds in a Tree: Timeless Indian Wisdom for Business Leaders”, HarperCollins India, 2013) describes a framework and process for enabling this sense of self and has won praise from CEOs of leading global companies and from thought leaders.
A major business transformation such as digital transformation requires changes at all three levels, i.e., strategies and structures, capabilities and culture, and mindsets and beliefs. AIM’s methodology is therefore directed at all three levels of change in order to improve the chances of success.