“However evolved we feel, the consumer is a step ahead… the program brings people from different spheres together and we work in a coordinated effort for that one change that we want to bring in through digital...

Coming from a communications background, the program brought in a complete understanding of the potential of digital as a medium beyond advertising … the best part of the program was that there was an academic part and a part on how you bring that into action. That was a big learning for me...

The completeness from scratch to delivery and the framework on which this program was designed was exceptional.”

“For me, the caliber and quality of the faculty that we got access to clearly stood out. It is not every day that you get interactions with these people who are not just experts in their area but are also working on live projects…

This program gave us an opportunity to wear an entrepreneurial hat and make sure that we thought out the business idea end to end. We wore the ideation hat, the consumer journey hat, the marketing hat, the financial hat. This has given us a whole different perspective to our jobs…

Pushing us to think of an actual project and questioning whether it is truly digital and transformative has been a great experience.”

“The quality of the program in terms of learning material, other participants, instructors and experts was of a different order... you take the conversation to a different level when the quality is clearly differentiated…

The program gives a lens from a global perspective of the best case scenarios that are being created in the West and in other countries. The biggest benefit to the organization is to truly think transformational on digital rather than incremental. We have now ended up with an ambitious digital project...

Ram is a great program manager, a compelling moderator. He provokes the right kind of questions. The entire program has been put together well.”

"I think this kind of a program will enable an organization to think from an end to end business model perspective...

This program opens up my mind so much …it is almost like a second MBA for me just looking at the consumer and the business landscape in a totally different way...

The choice of faculty was outstanding … and the cross industry approach was a very interesting way of running the program with different types of consumer companies, different DNAs, diversity and the peer learning …immense learning interacting with such a fantastic bunch of people and Prof. Ram.”

“There is not much knowledge about digital. Everybody is as confused as the other. This program is a great platform for us to learn and go back and implement meaningful projects in our organizations...

The way the program is structured is excellent. There is a mix of international faculty giving these different business perspectives, in-depth understanding of how e-commerce platforms like Amazon or Flipkart operate… great learning experience in terms of how digital is emerging in India. I am much more confident in handling digital now after going through the program...

Digital consumer journey is one of the most compelling parts of the program. That is something we could actually implement in our project currently underway.”

“The key differentiation about the program was that it didn’t leave it at just the theoretical level. It has helped us crystallize the thinking into a business model that could lead to revenue growth and profitability while fulfilling our marketing aspirations for our brands. I don’t think there is another program that does that today....

The project we worked on helped me step back and take a larger view of business and all the facets of business, not just the core that I work on. That was very compelling to me.”

“Personally, I would say that the biggest benefit is peer learning, which is to meet like-minded people at similar levels in other organizations, challenges they are grappling with, how they are addressing the unique problems they face, what opportunities they look at ….

The program does allow you to delve deeply into … combining learning into an actual project that sees the light of day, to get execution hands on and to convert some of the theoretical learning into actionable things for the company... some of the things that worked beautifully were interactions with CEOs and other partners...

To live through what a startup would live like, to create a business proposition, to convert that into a working model, to create an elevator pitch, to actually present that for approval and get budgetary nods for putting it into action, I think is most compelling and something that I would not get a chance to live through otherwise.”

“For PepsiCo, digital capability and transformation are both very important priorities. I think this program is the first to bring both of them together. It is not just about building digital capability but also looking at it in the context of transformation. That is the biggest USP for the program....

Interaction with other companies in a relaxed, open environment really helps. There was learning beyond what was happening in the digital space, into business models and how companies are looking at them...

The compelling point was the thinking about digital capabilities in terms of frameworks. The frameworks help you crystallize digital capabilities into simple ways of thinking...This was a great opportunity for me to learn about Flipkart’s journey and Amazon’s or Apple’s business model.”

“Benefits from the program were the set of learnings that we have had, Prof. Ram and the kind of faculty we interacted with… applied it at our organization for several brands...

Personally, my interaction with marketing professionals across other organizations and learning from their experience was the biggest takeaway for me...

Interaction with Dr. Pradeep and other internal stakeholders in terms of applying the customer journey map to our brands, mapping our budget spaces to those journey maps... This was the biggest compelling point about the program.”

“The understanding of the breadth and depth of opportunities that are out there in the digital space and then to be able to leverage that using all the frameworks that we have understood and to be able to deliver something in a far more focused manner is really building a core skill...

To understand how to take a thought, an idea, an opportunity and convert that completely into something that we can actually build, find the ROI and drill down to a project that has a potential to work…. You can think through it in very clear focused stages… very beneficial...

From start to finish, to get into each element, the depth of understanding, learning from the environment and from the frameworks, and then drill that down is probably the most interesting takeaway for me.”