“The understanding of the breadth and depth of opportunities that are out there in the digital space and then to be able to leverage that using all the frameworks that we have understood and to be able to deliver something in a far more focused manner is really building a core skill...

To understand how to take a thought, an idea, an opportunity and convert that completely into something that we can actually build, find the ROI and drill down to a project that has a potential to work…. You can think through it in very clear focused stages… very beneficial...

From start to finish, to get into each element, the depth of understanding, learning from the environment and from the frameworks, and then drill that down is probably the most interesting takeaway for me.”

"This program allows us to pick up some of the most burning problems that the organization has and work on them. It gives us a holistic view of how we can use digital to approach those problems and transform the outcomes. The program takes us to a very tangible outcome in the form of a live project that the team works on to address the problem...

This program allows you to step back and think of digital not just as a solution for addressing the consumer in terms of messaging but addressing a business problem. That is a very different frame and lens... It marries conceptual frameworks and the practitioner's view quite seamlessly. That is very important because one without the other doesn’t work.  The program has a good balance of both, thanks to the interactions with the practitioners along with the esteemed faculty from various institutions...

“Our customers are changing and becoming digitally aware…

What this program helps in is answering how to interact with our ecosystem in a digital world… as we build a sustainable revenue model, whether it is about new launches or new categories for digital millennials.”

"I think this kind of a program will enable an organization to think from an end to end business model perspective...

This program opens up my mind so much …it is almost like a second MBA for me just looking at the consumer and the business landscape in a totally different way...

The choice of faculty was outstanding … and the cross industry approach was a very interesting way of running the program with different types of consumer companies, different DNAs, diversity and the peer learning …immense learning interacting with such a fantastic bunch of people and Prof. Ram.”

“For PepsiCo, digital capability and transformation are both very important priorities. I think this program is the first to bring both of them together. It is not just about building digital capability but also looking at it in the context of transformation. That is the biggest USP for the program....

Interaction with other companies in a relaxed, open environment really helps. There was learning beyond what was happening in the digital space, into business models and how companies are looking at them...

The compelling point was the thinking about digital capabilities in terms of frameworks. The frameworks help you crystallize digital capabilities into simple ways of thinking...This was a great opportunity for me to learn about Flipkart’s journey and Amazon’s or Apple’s business model.”

“There is not much knowledge about digital. Everybody is as confused as the other. This program is a great platform for us to learn and go back and implement meaningful projects in our organizations...

The way the program is structured is excellent. There is a mix of international faculty giving these different business perspectives, in-depth understanding of how e-commerce platforms like Amazon or Flipkart operate… great learning experience in terms of how digital is emerging in India. I am much more confident in handling digital now after going through the program...

Digital consumer journey is one of the most compelling parts of the program. That is something we could actually implement in our project currently underway.”

“While we have a digital team, this program brought to life the fact that you could use the power of digital to drive consumer value and find ways of driving consumer satisfaction...

It is good to be out of your zone, interact with other categories and colleagues from other industries, get a sense of how consumer journeys are at their end, and understand the evolution of digital globally through faculty interaction during the program...

Meeting so many people, interacting with them and getting diverse points of view were greatly beneficial....Converging all the learning into a live project is the most compelling point about the program... It distill the essence of the program and applies it to the real world.”

“The key differentiation about the program was that it didn’t leave it at just the theoretical level. It has helped us crystallize the thinking into a business model that could lead to revenue growth and profitability while fulfilling our marketing aspirations for our brands. I don’t think there is another program that does that today....

The project we worked on helped me step back and take a larger view of business and all the facets of business, not just the core that I work on. That was very compelling to me.”

“Benefits from the program were the set of learnings that we have had, Prof. Ram and the kind of faculty we interacted with… applied it at our organization for several brands...

Personally, my interaction with marketing professionals across other organizations and learning from their experience was the biggest takeaway for me...

Interaction with Dr. Pradeep and other internal stakeholders in terms of applying the customer journey map to our brands, mapping our budget spaces to those journey maps... This was the biggest compelling point about the program.”

“The quality of the program in terms of learning material, other participants, instructors and experts was of a different order... you take the conversation to a different level when the quality is clearly differentiated…

The program gives a lens from a global perspective of the best case scenarios that are being created in the West and in other countries. The biggest benefit to the organization is to truly think transformational on digital rather than incremental. We have now ended up with an ambitious digital project...

Ram is a great program manager, a compelling moderator. He provokes the right kind of questions. The entire program has been put together well.”