“A wonderfully well-structured program, one of the big differences being, it wasn’t just a training program but one that provided frameworks, learning material and tools … forced thinking in a linear way keeping in mind that we had to create something that would drive customer-centric demand....

The structure was very organized, relevant and logical which was highly valuable. The tools and the frameworks are the highlights of this program… very different from other programs where you don’t really know how to apply them....

The digital business models and the examples around the world and in India that were brought to life were big takeaways for me… Thinking about different ways of making it come alive in PepsiCo was the most compelling aspect about the program.”

“Benefits from the program were the set of learnings that we have had, Prof. Ram and the kind of faculty we interacted with… applied it at our organization for several brands...

Personally, my interaction with marketing professionals across other organizations and learning from their experience was the biggest takeaway for me...

Interaction with Dr. Pradeep and other internal stakeholders in terms of applying the customer journey map to our brands, mapping our budget spaces to those journey maps... This was the biggest compelling point about the program.”

“Our customers are changing and becoming digitally aware…

What this program helps in is answering how to interact with our ecosystem in a digital world… as we build a sustainable revenue model, whether it is about new launches or new categories for digital millennials.”

“However evolved we feel, the consumer is a step ahead… the program brings people from different spheres together and we work in a coordinated effort for that one change that we want to bring in through digital...

Coming from a communications background, the program brought in a complete understanding of the potential of digital as a medium beyond advertising … the best part of the program was that there was an academic part and a part on how you bring that into action. That was a big learning for me...

The completeness from scratch to delivery and the framework on which this program was designed was exceptional.”

“For PepsiCo, digital capability and transformation are both very important priorities. I think this program is the first to bring both of them together. It is not just about building digital capability but also looking at it in the context of transformation. That is the biggest USP for the program....

Interaction with other companies in a relaxed, open environment really helps. There was learning beyond what was happening in the digital space, into business models and how companies are looking at them...

The compelling point was the thinking about digital capabilities in terms of frameworks. The frameworks help you crystallize digital capabilities into simple ways of thinking...This was a great opportunity for me to learn about Flipkart’s journey and Amazon’s or Apple’s business model.”

“Personally, I would say that the biggest benefit is peer learning, which is to meet like-minded people at similar levels in other organizations, challenges they are grappling with, how they are addressing the unique problems they face, what opportunities they look at ….

The program does allow you to delve deeply into … combining learning into an actual project that sees the light of day, to get execution hands on and to convert some of the theoretical learning into actionable things for the company... some of the things that worked beautifully were interactions with CEOs and other partners...

To live through what a startup would live like, to create a business proposition, to convert that into a working model, to create an elevator pitch, to actually present that for approval and get budgetary nods for putting it into action, I think is most compelling and something that I would not get a chance to live through otherwise.”

“While we have a digital team, this program brought to life the fact that you could use the power of digital to drive consumer value and find ways of driving consumer satisfaction...

It is good to be out of your zone, interact with other categories and colleagues from other industries, get a sense of how consumer journeys are at their end, and understand the evolution of digital globally through faculty interaction during the program...

Meeting so many people, interacting with them and getting diverse points of view were greatly beneficial....Converging all the learning into a live project is the most compelling point about the program... It distill the essence of the program and applies it to the real world.”

"This program allows us to pick up some of the most burning problems that the organization has and work on them. It gives us a holistic view of how we can use digital to approach those problems and transform the outcomes. The program takes us to a very tangible outcome in the form of a live project that the team works on to address the problem...

This program allows you to step back and think of digital not just as a solution for addressing the consumer in terms of messaging but addressing a business problem. That is a very different frame and lens... It marries conceptual frameworks and the practitioner's view quite seamlessly. That is very important because one without the other doesn’t work.  The program has a good balance of both, thanks to the interactions with the practitioners along with the esteemed faculty from various institutions...

“For me, the caliber and quality of the faculty that we got access to clearly stood out. It is not every day that you get interactions with these people who are not just experts in their area but are also working on live projects…

This program gave us an opportunity to wear an entrepreneurial hat and make sure that we thought out the business idea end to end. We wore the ideation hat, the consumer journey hat, the marketing hat, the financial hat. This has given us a whole different perspective to our jobs…

Pushing us to think of an actual project and questioning whether it is truly digital and transformative has been a great experience.”

“The key differentiation about the program was that it didn’t leave it at just the theoretical level. It has helped us crystallize the thinking into a business model that could lead to revenue growth and profitability while fulfilling our marketing aspirations for our brands. I don’t think there is another program that does that today....

The project we worked on helped me step back and take a larger view of business and all the facets of business, not just the core that I work on. That was very compelling to me.”